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2021 Search Marketing Strategists Salary Guide

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Search Marketing Strategists Salary

Salary

$65.8K

Growth

18%

Bright Outlook

Bright

Green

No

Search Marketing Strategists Job Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Also known as:

Internet Marketing Consultant, Internet Marketing Specialist, Senior Search Engine Optimization Associate (Senior SEO Associate), Senior Search Engine Optimization Specialist (Senior SEO Specialist)

How Much Do Search Marketing Strategists Make ? 2021

Percentile 10% 25% 50% (Median) 75% 90%
Annual Wage $35,380 $48,040 $65,810 $93,030 $127,410
Hourly Wage $17.01 $23.10 $31.64 $44.73 $61.26

How Much Do Search Marketing Strategists Make ? 2021

Percentile
10%
25%
50% (Median)
75%
90%
Annual Wage
$35,380
$48,040
$65,810
$93,030
$127,410
Hourly Wage
$17.01
$23.10
$31.64
$44.73
$61.26

Search Marketing Strategists Tasks

  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Participate in the development or implementation of online marketing strategy.
  • Participate in the development or implementation of online marketing strategy.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Create content strategies for digital media.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Propose online or multiple-sales-channel campaigns to marketing executives.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Conduct financial modeling for online marketing programs or Web site revenue forecasting.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Execute and manage communications with digital journalists or bloggers.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Assist in the evaluation or negotiation of contracts with vendors or online partners.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Resolve product availability problems in collaboration with customer service staff.
  • Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
  • Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
  • Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
  • Assist in the development of online transaction or security policies.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

What Activities Do Search Marketing Strategists Do?

  • Analyze website or related online data to track trends or usage.
  • Develop performance metrics or standards related to information technology.
  • Design websites or web applications.
  • Design websites or web applications.
  • Coordinate project activities with other personnel or departments.
  • Implement advertising or marketing initiatives.
  • Implement advertising or marketing initiatives.
  • Collaborate with others to develop or implement marketing strategies.
  • Design websites or web applications.
  • Design websites or web applications.
  • Implement advertising or marketing initiatives.
  • Analyze website or related online data to track trends or usage.
  • Collaborate with others to develop or implement marketing strategies.
  • Analyze website or related online data to track trends or usage.
  • Analyze website or related online data to track trends or usage.
  • Implement advertising or marketing initiatives.
  • Collaborate with others to develop or implement marketing strategies.
  • Design websites or web applications.
  • Recommend changes to improve computer or information systems.
  • Evaluate utility of software or hardware technologies.
  • Collaborate with others to develop or implement marketing strategies.
  • Collaborate with others to develop or implement marketing strategies.
  • Implement advertising or marketing initiatives.
  • Analyze market or customer related data.
  • Implement advertising or marketing initiatives.
  • Provide customer service to clients or users.
  • Design computer modeling or simulation programs.
  • Implement advertising or marketing initiatives.
  • Implement advertising or marketing initiatives.
  • Coordinate project activities with other personnel or departments.
  • Coordinate resource procurement activities.
  • Collaborate with others to determine design specifications or details.
  • Collaborate with others to develop or implement marketing strategies.
  • Coordinate resource procurement activities.
  • Write computer programming code.
  • Design websites or web applications.
  • Provide customer service to clients or users.
  • Prepare graphics or other visual representations of information.
  • Evaluate utility of software or hardware technologies.
  • Maintain the inventory of equipment.
  • Develop computer or information security policies or procedures.
  • Develop specifications or procedures for website development or maintenance.
  • Develop guidelines for system implementation.
  • Update knowledge about emerging industry or technology trends.

Typical Search Marketing Strategists Knowledge?

  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

What Are Typical Search Marketing Strategists Abilities?

  • Oral Expression - Communicating by speaking.
  • Oral Comprehension - Listening and understanding what people say.
  • Written Comprehension - Reading and understanding what is written.
  • Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
  • Information Ordering - Ordering or arranging things.
  • Deductive Reasoning - Using rules to solve problems.
  • Fluency of Ideas - Coming up with lots of ideas.
  • Problem Sensitivity - Noticing when problems happen.
  • Written Expression - Communicating by writing.
  • Category Flexibility - Grouping things in different ways.
  • Speech Recognition - Recognizing spoken words.
  • Speech Clarity - Speaking clearly.
  • Near Vision - Seeing details up close.
  • Originality - Creating new and original ideas.

What Are Typical Search Marketing Strategists Skills? 2021

  • Speaking - Talking to others.
  • Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
  • Reading Comprehension - Reading work-related information.
  • Active Learning - Figuring out how to use new ideas or things.
  • Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
  • Active Listening - Listening to others, not interrupting, and asking good questions.
  • Writing - Writing things for co-workers or customers.
  • Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
  • Systems Evaluation - Measuring how well a system is working and how to improve it.
  • Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.

What Are Typical Search Marketing Strategists Interests?

  • Conventional - Occupations related to Conventional interests frequently involve following set procedures and routines. They include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
  • Enterprising - Occupations with Enterprising interests frequently involve starting up and carrying out projects. Many involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Investigative - Occupations with Investigative interests frequently involve working with ideas, and require an extensive amount of thinking. They often involve research and figuring out problems mentally.

What Is The Projected Employment For Search Marketing Strategists ? 2021

Location 2019 Employment 2029 Employment Percent change Annual projected job openings
United States 738,100 868,400 18% 84,200

What Is The Projected Employment For Search Marketing Strategists ? 2021

Location
2019 Employment
2029 Employment
Percent change
Annual projected job openings
United States
738,100
868,400
18%
84,200

What Is The Required Search Marketing Strategists Education & Experience? 2021

  • Bachelor's degree
  • No work experience
  • No on-the-job training

Search Marketing Strategists Schools ?

School Program Name Location Length / Graduates
Abilene Christian University Marketing/Marketing Management, General Abilene, TX 4 years: 13
4 years: 36
Abraham Baldwin Agricultural College Marketing/Marketing Management, General Tifton, GA 2 years: 3
Academy of Art University Consumer Merchandising/Retailing Management San Francisco, CA 2 years: 1
4 years: 4
Adelphi University Marketing/Marketing Management, General Garden City, NY 4 years: 19
Adrian College Marketing/Marketing Management, General Adrian, MI 4 years: 31
Aims Community College Marketing/Marketing Management, General Greeley, CO 2 years: 14
Less than one year: 17
Alabama A & M University Marketing/Marketing Management, General Normal, AL 4 years: 12
Alabama State University Marketing/Marketing Management, General Montgomery, AL 4 years: 12
Alamance Community College Marketing/Marketing Management, General Graham, NC 2 years: 0
Albany State University Marketing/Marketing Management, General Albany, GA 4 years: 17

Search Marketing Strategists Schools ?

School
Program Name
Location
Length / Graduates
Marketing/Marketing Management, General
Abilene, TX
4 years: 13
4 years: 36
Marketing/Marketing Management, General
Tifton, GA
2 years: 3
Consumer Merchandising/Retailing Management
San Francisco, CA
2 years: 1
4 years: 4
Marketing/Marketing Management, General
Garden City, NY
4 years: 19
Marketing/Marketing Management, General
Adrian, MI
4 years: 31
Marketing/Marketing Management, General
Greeley, CO
2 years: 14
Less than one year: 17
Marketing/Marketing Management, General
Normal, AL
4 years: 12
Marketing/Marketing Management, General
Montgomery, AL
4 years: 12
Marketing/Marketing Management, General
Graham, NC
2 years: 0
Marketing/Marketing Management, General
Albany, GA
4 years: 17

Search Marketing Strategists Jobs Near Me .

Job Title Company Location Date Posted Federal Contractor
Advertising Analyst Gartner 07/27/2021 No
Analyst- Customer Marketing Enablement Team American Express New York, New York 07/28/2021 Yes
Assistant Web Content Planner E&J Gallo Modesto, California 07/28/2021 No
Assoc Specialist, Marketing Canon USA & Affiliates Melville, New York 07/28/2021 Yes
Associate, Digital Marketing Unilever 07/28/2021 Yes
Brand Design/Marketing Intern Springbot Atlanta, Georgia 07/28/2021 No
Client Engagement & Marketing Specialist Charles River Laboratories Wichita, Kansas 07/28/2021 Yes
Client Engagement & Marketing Specialist Charles River Laboratories Wilmington, Massachusetts 07/28/2021 Yes
Client Engagement & Marketing Specialist Charles River Laboratories Reno, Nevada 07/28/2021 Yes
Consumer Experience Lead - Channel Optimization Lead - Work at Home Humana Salem, Oregon 07/28/2021 Yes

Search Marketing Strategists Jobs Near Me .

Job Title
Company
Location
Date Posted
Federal Contractor
Gartner
07/27/2021
No
American Express
New York, New York
07/28/2021
Yes
E&J Gallo
Modesto, California
07/28/2021
No
Canon USA & Affiliates
Melville, New York
07/28/2021
Yes
Unilever
07/28/2021
Yes
Springbot
Atlanta, Georgia
07/28/2021
No
Charles River Laboratories
Wichita, Kansas
07/28/2021
Yes
Charles River Laboratories
Wilmington, Massachusetts
07/28/2021
Yes
Charles River Laboratories
Reno, Nevada
07/28/2021
Yes

Search Marketing Strategists 2021 Salary Guide By State

Common Careers